Things I do
- Journey mapping
- Writing discussion guides
- User interviews
- Persona creation
- Sketching
- Wireframing
- Prototyping (rapid and hi-fidelity)
- Usability testing
- Facilitation
- A/B testing
- Card sorting
- Fake door testing
- 5 second testing
- And more…
Tools I like
- Axure
- Adobe XD
- Figma
- Sketch
- Hotjar
- CrazyEgg
- Google Optimize
- Optimizely
- Optimal Workshop
- Usability Hub
- UserTesting.com
- Google Analytics
- Google Suite
- Microsoft Office
- Slack
- Zoom
- Miro
- Drupal
- The lovely Stabilo Fineliner
- And more…
I’m especially passionate about accessibility, inclusion, and tech for good

Honours I’ve received
Adobe 2020 UX Designer to Watch
I was thrilled to be named one of Adobe’s top 10 global up-and-coming User Experience Designers in 2020.
Find out more: Adobe XD Ideas — Introducing the 2020 UX Designers to Watch
Other stuff
BIMA Awards judge | 2022
University of the Arts London discussion (read interview) | 2020
General Assembly Product Designer Q&A | 2020

Places I’ve worked
Bupa: Lead Product Designer (UX) | 2022-present
National Institute for Health and Care Excellence (NICE): Head of Digital Product Design | 2021-2022
Barbican Centre: UX Lead | 2020-2021
Citizens Advice: UX Designer | 2019
The Manna Centre: Volunteer | 2019
Cancer Research UK: UX Designer and Volunteer | 2016-2019
Camden Council: Digital Experience Officer | 2015-2016
What I’ve studied
Agile Centre: Certified Scrum Master | 2022 (see certificate)
Bunnyfoot: Practical Accessibility | 2020
UAL, Chelsea College of Arts: UX Design | 2019
Institute of Leadership and Management: Level 3 in Leadership and Management | 2014
City and Guilds: NVQ Level 2 in Business and Administration | 2011
University of Central Lancashire: BSc (Hons) Media Production and Technology | 2004-2007