Case studies

Hippo

Person looking at a BBC Food cupcake recipe on a mobile phone

BBC Food

Migrating BBC Food to a new platform, making design and accessibility improvements without impacting on delivery.

Coming soon…

The new ARNS tool open on a laptop computer

Ministry of Justice

Working alongside probation practitioners to redesign the assessment of risks, needs and strengths (ARNS) for people on probation.

Coming soon…

Hippo designers visiting Google's Accessibility Discovery Centre, London

Inclusivity champion

Advocating for inclusive design and ways of working, and ensuring accessibility is a priority for every Hippo so we’re known for creating products that benefit all users.

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Bupa

Person looking at the Bupa Get Treatment hub on a tablet device

Get Treatment hub

Improving the Bupa Get Treatment pages, making it easier for customers to find help and care for their symptoms.

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Figjam board with matrices collating ideas and challenges gathered during several UX team workshops

Community of Practice

Bupa’s expanding UX team needed a way to share experiences, supporting our continued growth as designers. So I established a CoP.

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Barbican Centre

Barbican Centre website on a desktop device

Accessibility improvements

Improving the Barbican Centre’s colour palette and homepage, so that the website was AAA compliant and better served those with access needs.

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Barbican Cinema on Demand being watched on a smart TV at home

Live From The Barbican

Designed and built during the COVID-19 pandemic, Cinema on Demand and Live from the Barbican enabled a global audience to continue engaging with the arts from home.

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Balsamiq wireframe for a Barbican membership idea

Barbican Memberships

Promoting Barbican memberships through an improved landing page, and surfacing membership benefits during the ticket-buying journey.

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Citizens Advice

Mobile phone screen showing a prototype for a new smart meter checker tool created by Citizens Advice

Smart Meter checker

Designing a tool for energy consumers, allowing them to check their smart meter’s compatibility with other suppliers before switching.

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Room full of energy industry professionals at the Citizens Advice hack day

Energy hackathon

Organising and hosting Citizens Advice’s first ever hack day for stakeholders from across the energy sector, to educate them about user-centred design.

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Cancer Research UK

Mobile-first UX design sketches

Stand Up To Cancer redesign

Aligning the look and feel of an existing website with a new brand marketing campaign, offering a consistent and improved user experience based on user research and experimentation.

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Presenting UX sketches created during a design sprint

The Great British Bake Off for Stand Up To Cancer

Designing a new hub for supporters of The Great British Bake Off for Stand Up To Cancer, encouraging two very different audience segments to donate, fundraise, or buy merchandise.

Coming soon…

Axure prototype for a Race for Life event page displayed on a mobile device

Race for Life app

Improving the app for the UK’s largest series of fundraising events, having raised over £500million for cancer research. Facilitating user interviews and usability testing, and conducting exercises like card sorts to inform updates that made the Race for Life app easier to use and more inclusive.

Cancer Research UK's activity management product

Products

Working across a variety of products: online payments; online fundraising; activity management; eCommerce/the online shop; and volunteering. Aligning with Product Managers and developers to test, learn, and iterate things like online donations, event registration forms, and fundraising pages.

Balsamiq wireframe for a Relay For Life UK event page

Relay For Life

Understanding the unique needs of Relay participants to redesign event pages. Testing ideas to ensure fundraisers had the information they needed to sign-up, that they remained engaged to fundraise, and that they felt valued after their event. Iterating based on continued user research, testing, and analytics.

Internal user testing in the Taste Cafe at CRUK

Internal tools and systems

Collaborating with colleagues across CRUK to test improvements to tools like the IT help desk, ServiceNow. Also conducting internal usability testing before procuring new systems, such as for grant management (ensuring the best process for scientists and value for money for donors).

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